Colgate to offer miniatures of cricket players

Cashing on the Cricket craze, Colgate-Palmolive plans to offer miniatures of renowned Indian and international cricket stars in every dental pack.

TVS waive off contractual agreement clause for Sachin

TVS Motor Company has waived off the contractual agreement clause for its brand ambassador Sachin Tendulkar for the duration of the ICC Champions Trop...

Indian cricket team to wear new logo

Indian cricket team will wear a new logo during the Champions Trophy. Sahara India group has decided to replace the logo Sahara with Subrata, which ha...

Pepsi rolls-out new TV campaigns today

Soft drinks major Pepsi Foods is pitching its three star endorsers Shahrukh Khan, Fardeen Khan and Kareena as ‘cheer leaders’ for the Indian cricket t...

Philips launches Monroe

Philips India Ltd has launched its latest home cinema package, Monroe. The product would be available in premier consumer electronics showrooms in the...

FMCG share in HLL sales moves up from 75% to 90%

Hindustan Lever Ltd’s (HLL) three-pronged growth strategy to fight slowdown has made good progress in the last 18 months, with it’s FMCG s...

Leading refrigerator brands misleading consumers: VOICE Study

According to an independent study conducted by Voluntary Organisation in Interest of Consumer Education (VOICE), some of the leading refrigerator bran...

Philips sprucing up audio segment

Consumer electronics major Philips India Ltd has projected a 22-25 per cent growth rate for its audio segment. It plans to introduce four new models o...

TTK Prestige to spend Rs 3 crore on ‘Whistle and win’ promo

TTK Prestige Ltd plans to spend Rs 3 crore on advertising and an additional Rs 3 crore as prizes for its "Whistle and Win" promo. The promo, which wil...

Hero Honda gets ambitious. Launches successor to its CD 100

In a bid to recreate its classic marketing success story – Fill it. Shut it. Forget it. CD 100 – Hero Honda has launched a new motorcycle – Ambition....

Sony India targets Rs 750 cr turnover by end of financial year 2002-03

Sony India Ltd is targeting a turnover of Rs 750 crore by the end of financial year 2002-03. The company is targeting 25 per cent growth in the curren...

Tefal India targets 35% growth

Tefal India household appliance is targeting a 35 per cent sales growth in home appliance segment this year, mainly through sales of ‘Moulinex&#...

Sony TV, Action and Boss joins Kapil Bandwagon

Post-Wisden with a mantle of Indian Cricketer of the Century resting on his shoulders, Kapil Dev is making the best of his resurrection. Dev has bagge...

Max, MTNL and BPL battle it out in Mumbai

The battle for the Mumbai cellular service provider market is gaining more range. With Mahanagar Telephone Nigam Ltd’s (MTNL) Dolphin taking a j...

Escorts ropes in Amitabh to endorse tractors

Escorts has roped in Amitabh Bachchan to endorse tractors. The promotional films and television commercials made at a cost of around Rs 1 core is bein...

Eutelsat hits a roadblock due to Ku-band restrictions

Exporting Indian channels to Europe and other countries is among the big ideas keeping some broadcasters engaged these days. And, Eutelsat is one behi...

From fairness creams and shampoos to branded salons; HLL to see more competition from CavinKare

CavinKare, the creator of Nyle, Meera, Chik, Fairever and Spinz, is now working towards popularizing their branded hair and skincare clinics all acros...

Kapil Dev to promote Kinetic’s Boss

After TVS motorcycle ‘Victor’ revved up with Sachin Tendulkar endorsing it, Kinetic has now roped in India’s legendary cricketer Kap...

A whopping 89% mobile handsets are purchased from grey market

According to a latest IDC India report on the cellular handsets market in India, the share of the unauthorized market in the overall market has shot u...

Colgate captures 50% of tooth-powder market

Colgate-Palmolive India has increased its market share in toothpowder segment from 45.9 per cent in July 2001 to 50.2 per cent in June 2002. This is t...

Understanding media habits of Indian youth better: An OMS Media Study

Youth is a critical audience segment that marketers and media planners target extensively. This segment is considered an early adopter, indulgent, rea...

Sony launches new series in a bid to increase its market share

Sony India has chalked out a strategy to increase its market share to 60 per cent in the mini hi-fi audio segment with the launch of X-treme series- t...

Tata Tea Premium to be relaunched, to cash on peak season demand

After successfully relaunching the Kanan Devan and Chakra brands a few months ago, Tata Tea Ltd has now decided to relaunch its flagship brand, Tata T...

AirTel ropes in A.R. Rahman, to help build ‘Bharti’ as a mother brand

Bharti Cellular has roped in music composer A.R. Rahman for its AirTel brand of cellular services in its new television campaign created by Rediffusio...