One among these nominees will soon be IMPACT Person of the Year!

The much-awaited Impact Person of the Year award for 2017 will be held on December 11

IDBI Life Insurance launches #YoungChampsCampaign to support Badminton as a career

IDBI's contest winners will stand a chance to get trained at the Pullela Gopichand Academy in Hyderabad after going through a selection process

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Changing mindsets is changing brands: Mathew Chandy, Duroflex

Chandy spoke about how Duroflex, the third largest mattress brand in India, is trying to make the category more purposeful at the first ever exchange4...

Guest Column: Celebrity endorsements increase visibility, but might hurt a company

Giving celebrities a fortune to endorse your brand or product does not guarantee sustainable sales and leads

Launch of India Chapter of Account Planning Group announced

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of De...

Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Godrej & Boyce targets Rs 320 crore by FY21 for its new premium furniture brand Script

With a marketing budget of Rs 25-30 crores, Godrej & Boyce will put more emphasis on digital for its new premium brand Script

Ness Appoints New President and Global Chief Delivery Officer

Ness Digital Engineering has appointed technology veteran Vinay Rajadhyaksha to President and Global Chief Delivery Officer

Tinu Cherian of Ola to Lead Corp Comm at Harman India

Cherian will be joining as Senior Manager Corporate Communications at Harman India and will be leading all external and internal communications

On National Pollution Control Day, Truebil encouraged employees to cycle to work

Plans to repeat this campaign every year to create awareness for increasing carbon emissions

Purpose equally important for organisations and individuals: Rahul Agarwal, CEO & MD, Lenovo India

Rahul Agarwal in conversation with InMobi's Vasuta Agarwal at the e4m Conclave South said that purposeful brands lead to sustainable businesses

Unilever shifts global communications planning to Mindshare from PHD

Incidentally, PHD had won the global communications planning account from Mindshare in 2012 after a competitive review

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

E4mConclave South: Talking the ‘Purpose’ language

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Bisleri invests Rs. 1 crore to speak regional languages

By January 2018 every Bisleri product, be that a 20-litre bubble-top or the 250ml bottle, will have a dual-language label

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

Guest Column: E-mail marketing is the best form of targeted marketing,Vaibhav Srivastava, EIG.

A smart business campaign with targeted email marketing leads to better reach, which can lead to an increased customer interactions and ultimately inc...

Kopiko candy reaches the space

The most preferred coffee candy not just on Earth but outside of it too

It is the message, and not the medium, that ultimately matters: Meetal Shah, Saavn

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

We want to make the customer’s life hassle-free: Manev Mianwal, Bajaj Finserv.

Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique...