VML India makes two top level appointments

VML has brought in two heavy hitters to bolster the agency’s client engagement team

A look at the major enhancements to the IRS 2017 Methodology

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

Brands gear up for Tata Mumbai Marathon

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 regis...

Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer

Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's...

IRS, You Have Been Missed!

Media Planners are eagerly anticipating the relaunch of the survey after a gap of four years

Inspiring through the finishing line: TATA Mumbai Marathon

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming...

IPL is a brand today which is valued about 4 billion dollars

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he...

InMobi hires Marc Steifman as its Chief Financial Officer

Steifman joins the executive leadership team and will be based out of the San Francisco office

Kamal Basu quits as Marketing Head of Volkswagen Passenger Cars

Before joining Volkswagen, Basu was with Skoda Auto India as Marketing Head in 2012

Photo Gallery: The Dentsu Aegis Network-exchange4media Digital Report 2018

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017

Guest column:There is no dearth of quality content, the only thing lacking is the right platform: Subin Subaiah, Spuul

The rapid up-take of connected devices and broadband connectivity will be instrumental in media consumption shifting beyond traditional media formats...

Photo Gallery: Indian Magazine Congress 2018

The Association of Indian Magazines (AIM) in partnership with exchange4media awards excellence in advertising across creative and media categories at...

“As legacy publishers we have a huge opportunity,” R. Rajmohan at the 11th Indian Magazine Congress

“It could be clichéd but content is the most important thing in our business and that’s where we are strong,” R Rajmohan, President, Association of I...

Wavemaker India retains media mandate for Perfetti Van Melle India

The pitch was for the entire portfolio of brands and involves only offline duties

100% FDI in Single Brand Retail could boost advertising budgets

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Guest Column: What’s in store for marketers in 2018?: Prasad Shejale, Logicserve Digital

There is one most often the talked-about dominant theme in our industry i.e. “Change”. It's a cliché to say “Change is the Only Constant” but when th...

VIVO IPL 2018: BCCI announces third party rights for brands

The three types of rights will be: IPL Official Partner Rights, IPL Strategic Time Out Partner Rights, IPL Umpire Partner Rights

Skoda India appoints Gurpratap Boparai as Managing Director

Boparai , the former CEO of Fiat India, is set to take charge of the new role in April 2017

Ashish Sahni joins Peugeot as Director- Digital Marketing

exchange4media had recently reported that Sahni had decided moved on from Tata Motors, India

Tute Consult Bags Nationwide PR Mandate for Setu, an OmniActive company

While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I a...

InMobi Acquires Los Angeles Based AerServ for US $90 Million

To deliver next-generation mediation capabilities and offer high impact mobile video, at scale, while providing the greatest level of transparency & c...

We’ve witnessed a 30% growth in our digital marketing business: Amit Tandon, CEO, Genuus.

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

IRS 2017 to release in the 3rd week of January 2018

The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC), and the Audit Bureau of Circulations (ABC),...