Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...

Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Great PR is about great stories: Amy Kunrojpanya, Director, Policy and Communication, Uber

In her Keynote speech at IPRCCA, Amy Kunrojpanya, spoke about the importance of communication in the PR world

Photo Gallery: The India PR & Corporate Communications Awards (IPRCCA)

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Viju George named MD of 20:20 MSL in India

George will assume charge effective January 1, 2018, while continuing his current responsibility as India Managing Director of Publicis Consultants As...

Flags Communications bags Marketing mandate for Minimax Metals & Plywood

Flags Communications, one of the leading Marcom Agency in the country has been assigned the marketing-communication mandate of Minimax Metals & Plywoo...

Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniv...

CERA appoints Publicis India to handle full-service mandate

The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch

Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

ITC Introduced ‘Savlon ID Guard’ on Children’s Day to enable Hand Hygiene

Savlon ID Guard augments the core of Savlon Swasth India Mission to fuel a culture of innovative enablers

IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

We have always remained a start-up at heart: Prema Sagar, Genesis BM

From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-deca...

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

Guest Column: How can the used car industry can use AI in their marketing to scale up: Shubh Bansal, Truebil

By analysing multiple data points about a single user in terms of location, demographics, device, interaction with the website and more, AI technology...

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

Hinduja Ventures Ltd's standalone net PAT for Q2 At Rs. 55.05 Cr

The Net Profit After Tax for the period ended September 30, 2017 grew by 5.06%

Organisations Need to Collaborate with Communities for Positive Impact: Industry Experts

Industry Leaders discussed How to Do Great by Doing Good at a conference organised by Palladium International

We continue to engage with Indian market to understand cultural nuances: Juliana Nguyen, Airbnb

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In a significant development, Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer

Poker Sports League Season 2 to be broadcast on TV this year

The numbers will be any broadcasters delight as PSL is finalising a media rights partner for the second season, which has an enhanced budget for the l...

Turner India to launch amusement park in Surat

Turner’s internationally loved Cartoon Network characters, including Ben 10, The Powerpuff Girls and Adventure Time will be part of Amaazia’s amusemen...