You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18
In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money
Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing
The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...
The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online
Sterling Holiday Resorts is one of India's leading leisure hospitality companies
Alia Bhatt and Varun Dhawan feature in two ad campaigns to highlight the importance of living in a clean city
The campaign has been conceptualized by Dentsu Webchutney
The consultancy will strategise public relation agendas in line with Samco’s communication goals
Dr Subhash Chandra is a legendary media baron whose journey has inspired millions
Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...
The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards
Joshi has left the organisation due to personal reasons
22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management
Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017
Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz
In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.
With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets
Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.
The responsibilities include managing digital media and creative mandate for Printronix
At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...
At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences
The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment
The event industry is completely focused on ‘India’, and ignorant of ‘Bharat’: Anirban Das Blah, Founder, Kwan
Blah was one of the many esteemed speakers at the exchange4media BW Applause Awards held on October 6, 2017 in Mumbai
We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis
With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...
At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importanc...
Pathak will be responsible for laying the foundation and setting up of Httpool in Jakarta
Advertising revenue during the quarter fell by 8.14 per cent to Rs 395 cr compared to Rs 430 in Q2 2016-2017
Srinivas to continue to be CEO south Asia, GroupM.
Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016