ZTE has appointed Sachin Batra as the Chief Marketing Officer of ZTE India in August 2016. At ZTE, he will head both Sales and Marketing for its smartphone B2C business. He comes with a rich and varied experience of over 25 years in the areas of Sales and Marketing, Business Development, Relationship Management and Team Management.
Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. From important leadership roles in Sales & Marketing at Swipe Telecom to general management responsibilities at BrightPoint India, Batra has evolved as a respected leader in the telecom industry.
On his appointment Batra commented, “This is a very exciting time to be a part of the ZTE story in India. I am inspired by the Company’s strong legacy and core values.ZTE is at a unique intersection of evolving customer needs and emerging innovative technologies. I am looking forward to bringing my experience and knowhow to build on the excellent work that has been done by the Company in India so far and continue the momentum towards greater heights of growth in the future. Our aim would be to identify new business opportunities and delivery unparalleled customer experiences.”