Top Story


Home >> Marketing >> Article

Zoomcar appoints Rajesh Bysani as Chief Product Officer

Font Size   16
Zoomcar appoints Rajesh Bysani as Chief Product Officer

Self drive car rental company Zoomcar has appointed Rajesh Bysani as Chief Product Officer. Bysani’s rich experience will allow Zoomcar to speed up product innovation, expand into new markets and increase customer value.

Bysani comes with an experience of more than 10 years of working with renowned start-ups in the country. He brings a proven record of success, where he recently led product and growth at FreeCharge, prior to which he was the AVP - Products at redBus where he was leading the B2C product and also helped launch the mobile strategy.  Bysani will work out of the Zoomcar headquarter office in Bengaluru.

“Our goal is to become the most trusted, efficient and flexible self-drive car rental platform in India.  Robust product and technology innovation is critical for us to achieve that objective. Our overall customer experience is one of the key verticals of our technology infrastructure and we are looking at strengthening it further to offer a superior experience to our customers. Rajesh comes with best-in-class product and technology leadership experience, global exposure and an entrepreneurial mindset.  This is a unique mix and one that blends seamlessly with the work environment and culture at Zoomcar. We are delighted to have Rajesh on-board and wish him a great journey ahead with the Zoomcar family,” said Greg Moran, CEO and co-founder of Zoomcar.

Zoomcar recently closed a $24million Series B round of funding, led by Ford Smart Mobility LLC, a subsidiary of Ford Motor Company. The fresh war chest will be used primarily for accelerating its innovative marketplace model while furthering its technological lead around the overall customer experience. The company recently launched initiatives like doorstep delivery and ZAP (Zoomcar Associate Program) to further enhance user experience on its platform. 

Commenting on his new role, Bysani said, “Zoomcar’s growth in the self-drive car rental space has been unprecedented. The clarity of vision and rigorous effort behind strengthening the vertical is commendable. With innovative products that are complemented and supported by Zoomcar’s cutting-edge technology and highly customised solutions, I believe we can upgrade operational efficiency, ensure exceptional consumer experiences and scale the ZAP marketplace to multiple cities in a short span of time. I’m thrilled to be part of a brand that has industry recognition for product innovation, employee culture and customer success.” 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking