Zeno Group India the aggressively growing integrated communications firm has hired Ranjeev Vij as the Head of Digital Innovation and Strategy for its India business.
Vij will be in-charge of growing the existing digital capabilities across owned, earned and paid media with transformational strategy and innovation at the heart of it. He will also be responsible for building the agency's partnership portfolio across marketing technology companies and leading publishers. He will report to Zeno India's Managing Director, Papri Dev and support John Kerr, Zeno’s Chief Digital Officer & MD Asia-Pacific, in innovative digital transformational projects.
Vij comes from Cognizant Technology Solution in the UK, where he had set up the company’s ‘Digital Marketing Services’ practice in UK, Ireland and Continental Europe. He is a well-known advertising and marketing leader with over 20 years of experience - working in leading agencies and start-up digital environments. In his previous stints, he was part of BBDO India startup leadership team and also helped set up Proximity India (the digital, data and CRM arm of BBDO). He has also been associated with agencies like McCann, Rediffusion DY&R, Vyas Giannetti Creative, Ogilvy & Mather, Lowe, FCB and Enterprise Nexus.
Kerr said, “Ranjeev is a new age hybrid digital leader; his cross-disciplinary approach to advertising, digital and technology complements our vision of the digital future. His ability to drive transformational and innovative ideas with emphasis on branded content, innovation and data-driven strategies will help growth of our clients. Bringing him is our commitment to create the most influential and integrated digital teams globally.”
Vij said, "In an omnipresent digital world, innovation and inspired strategic thinking drives transformational ideas and help brands build emotional empathy with the customers. I am delighted to say that Zeno Group is perfectly positioned to give me the blend of right people, processes and partnerships. The energy in this organization is infectious and we intend to deliver actionable strategy, innovation and digital transformation through ideas that spark conversations. Our single P&L policy allows us to invest in talent and also help build India operation as a CoE for some of our digital offerings.”
Dev commented, “We are an agency born from PR and for us bringing brands to create conversations and being relevant all the time, across mediums, is the key. Our aimis to be an agency of the future for our clients. Be it use of technology or traditional reputation management, we create work that has real business value for our clients. Ranjeev brings strong digital expertise with deep understanding of Indian audience with ability to drive business.”