Zeno Group, the award-winning, global, integrated communications agency and Origami Logic, the leading marketing signal measurement company, announced a global partnership offering brands the ability to manage the increasing complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analyzing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.
Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63% of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72%. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.
“Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said John Kerr, Chief Digital Officer, Zeno Group.
"The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Opher Kahane, CEO and Co-Founder of Origami Logic. “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels.”
By partnering with Origami Logic, leading Fortune 50 global tech companies have been able to centralize their efforts and effectively track budget and optimize web and social performance across more than forty countries. The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by their data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.