Top Story


Home >> Marketing >> Article

ZenithOptimedia bags media mandate for Faasos

Font Size   16
ZenithOptimedia bags media mandate for Faasos

ZenithOptimedia Mumbai wins media mandate for Faasos after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning and buying, and will include Digital and OOH duties as well. The account will be handled out of ZO’s Mumbai office.

Faasos, which recently raised $20 million from Lightbox Ventures, Sequoia Capital and Innoven Capital, is planning to build brand awareness across the country while it expands to over 15 cities by the end of the year.

Revant Bhate, Co-founder and CMO, Faasos, said, “We needed a partner in Mumbai who has a deep understanding of the Consumer Internet space and it’s complex ever-evolving relationship with media touch points.  ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

Commenting on the win, Anupriya Acharya, Group CEO, ZenithOptimedia Group, said, “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faasos.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

In its new campaign, Greenply has aimed to make consumers aware that there are consequences to making compromises on the quality of plywood used in their furniture

Aims to feature among top five players in the bath solutions space by 2020