Zenith Singapore has won the mandate for Singapore Tourism Board. The pitch was led by Zenith Singapore and sees Zenith being appointed as agency of record, with an initial two-year contract starting on 1 April, 2017.
“India is one of the key markets for Singapore Tourism Board. There will be budgets for India, which will be managed via the Mumbai office; however, budgets have not been finalized as is the size of the business for the India office. This will probably be determined by the end of March,” said Helen Lee, Managing Director, Zenith Singapore.
“The travel industry has been the most disrupted through technology. As the ROI agency, we reimagined ROI for Singapore Tourism Board through personalization as travellers connect to an experience journey,” added Lee. The business will be led centrally from Singapore. Zenith Singapore has won it in US, UK, India, China, Singapore and Australia. MEC was the incumbent.