Top Story

e4m_logo.png

Home >> Marketing >> Article

Zee Network and DNA join hands for Super Sixes Corporate Cricket Challenge

30-September-2006
Font Size   16
Share
Zee Network and DNA join hands for Super Sixes Corporate Cricket Challenge

Zee Network and DNA (Daily News & Analysis) have announced the Zee DNA Super Sixes Corporate Cricket Challenge. Four former captains as well as leading international cricket players will team up with corporate India’s best cricket teams for the tournament.

Commenting on the initiative, Pradeep Guha, CEO, Zee Network, said, “Zee DNA Super Sixes is different from regular corporate cricket tournaments, both in format as well as composition. Indian and international cricket stars will be playing as part of the final eight teams.”

He further said, “All members of the winning team will get an opportunity to travel to South Africa to watch India take on the Proteas in their first ever 20-20 One Day game to be played in Johannesburg.”

The tournament will see players from corporate cricket teams playing alongside cricketing stalwarts such as Mohammad Azharuddin, Dilip Vengsarkar, Krishnamachari Srikkanth, Arvinda Desilva, Romesh Kaluwitharna, Venkatesh Prasad and Nayan Mongia.

In total, 64 teams comprising six players each will take part in this tournament. These 64 teams will be divided into four groups of 16 teams each. Eight teams will qualify for the quarter finals. The qualifying matches will be played on October 28 and 29, and the quarter-finals, semi-finals and finals will be played on November 12 in Mumbai. Zee Sports will telecast the highlights of the quarter-finals, semi-finals and finals the following weekend.

One international cricket player will be a part of each of the eight teams from the quarter-final stage onwards. Noted commentator Charu Sharma and former cricketer Ayaz Memon have been roped in for commentary throughout the tournament. Kapil Dev will be the Chief Guest for the final and will award the Rolling Gold Trophy to the winning team.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.