Top Story

e4m_logo.png

Home >> Marketing >> Article

YU Televentures appoints Shubhodip Pal as its new COO

12-March-2016
Font Size   16
YU Televentures appoints Shubhodip Pal as its new COO

YU Televentures announced the appointment of Shubhodip Pal as its new COO. He will be replacing Amarinder Dhaliwal, who has decided to explore newer opportunities.

In his new role, he will help build engaged communities and closely work with developer’s community and take YU to the next level of growth. This is Shubhodip’s second stint with the company, as he was earlier involved as the Chief Marketing Officer of Micromax, the parent brand of YU.

Commenting on Shubhodip Pal’s appointment, Rahul Sharma, Founder YU, “We have had a fantastic first year as a brand and have been able to carve out a niche for ourselves. As YU opens a new chapter in its growth trajectory, we are excited to have Shubhodip back with us and welcome him on board. He will prove to be a great asset to the YU leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. I am confident that his passion for technology will further help the brand achieve newer heights.”

 Commenting on his new role, Shubhodip Pal, “I am happy to be back and it’s an exciting opportunity to spearhead efforts for YU at a juncture when the young brand has done phenomenally well and has set some of the most compelling milestones. I had a great time defining Micromax back then and now with YU, the opportunity is even more exciting and I believe the kick of creating something new is the biggest motivation for one to work. I look forward to working with the exciting team and the founders again."

 Shubhadip Pal comes with over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specializing in product management, retail, marketing communications, media, sports and entertainment marketing, online and mobile marketing.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business