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Yes Bank to ramp up its retail footprint pan-India

Yes Bank to ramp up its retail footprint pan-India

Author | exchange4media Mumbai Bureau | Friday, Apr 30,2010 8:26 AM

Yes Bank to ramp up its retail footprint pan-India

Yes Bank is banking on its business growth with the objective to achieve a balance sheet size of Rs 150,000 crore, a pan-India branch network of 750 from the current 150, with a human capital base of 12,000 by 2015. Going further, the bank also looks to ramp up lending to retail clients.

Rana Kapoor, Founder, Managing Director and CEO, Yes Bank, said, “The bank plans to take its headcount to 12,000 by 2015 to help grow its retail footprint pan-India. It currently employs 3,030 people, which it plans to raise to 4,500 by fiscal-end.”

He further said, “Yes Bank will focus on the granularity of liabilities management through a focused strategy by also pursuing non-linear growth opportunities such as the recent partnership with Nokia to launch the first-of-its-kind Yes mobile money services, which will establish a platform to enable transfer of money using the mobile device in a secure manner.”

“Yes Bank is pursuing a brand strategy to build one of the finest financial brands in India. Triton is our ad agency, which will continue to do our ad campaigns involving print, outdoor and other BTL activities,” Kapoor added.

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