Top Story


Home >> Marketing >> Article appoints Chakrapani Gollapali as Chief Business Officer, Holidays

Font Size   16
Share appoints Chakrapani Gollapali as Chief Business Officer, Holidays, one of India’s leading online travel portals, today announced the appointment of Chakrapani Gollapali as Chief Business Officer, Holidays for the Company.  Chakrapani, a former Microsoft India executive, will be responsible for the strategic direction, operational execution and the overall business results for the Holidays Unit of Yatra. This charter will enable Yatra to deliver an integrated organizational approach for product innovation and customer delight across the domestic, international and exotic destinations spanning across all its channels; Online, Contact Centers, Retail and Direct Sales.

Commenting on the appointment, Dhruv Shringi, Co-Founder and CEO, Yatra said, “We are thrilled to have Chakrapani join the leadership team and look forward to his vision in our continued strategic transformation to becoming a comprehensive service and product provider within the travel industry. He brings with him a legacy of outstanding experience in the technology and consumer businesses that will be key in formulating and driving our Holiday business, which is a vital area for the Company. We are certain that he will help pioneer breakthrough product innovation in the Holidays market with a focus on superior customer experience.”

With over two decades of experience in technology, mobile and consumer businesses, Chakrapani has had led several established and also incubating businesses. In his last role, he served as the Country General Manager for Microsoft India, leading all of Microsoft’s core consumer categories; Windows, Office, Windows Phone and Xbox across the Retail, Online, OEM and Operator Channels. He also spent 6 years from 2005-11 with Nokia as the General Manager of the Eseries Smartphones business in India and also in the global organization that created the mobile payments business for Nokia and led the GTM for Emerging Markets and India. Earlier in his career 1999-2000, he also founded and ran for 3 years, an internet-startup; Office Infinity, in the consumables and supplies space and pioneered quite a few product and business model innovations.

“The online travel industry has evolved rapidly over the last decade with the growth of internet, broadband and mobile penetration. I feel excited about the opportunity to create fundamental product differntiation by leveraging new internet business models while also obsessing about delightful customer experiences at every stage of engagement,” said Chakrapani Gollapali. “I hope to inject a fresh perspective to the business and help dramatically build scale while making Yatra the most preferred brand choice for holiday travellers in India.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking