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Yash Raj Films launches merchandise division

Yash Raj Films launches merchandise division

Author | Source: Business Standard | Tuesday, May 30,2006 7:02 AM

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Yash Raj Films launches merchandise division

From the famous Rani Mukherjee ‘kurtis’ in Bunty aur Babli, to the stylised bandanas in Salaam Namaste to the recent red mirchi pendant that Aamir wears in Fanaa and more will now be on sale in the market as Yash Raj Films (YRF), one of the biggest banners in Bollywood, launches its new division – Yash Raj Films Merchandise.

Sanjeev Kohli, chief executive officer, Yash Raj Films, said, “With our films universally loved, and audiences all over the world enjoying the special brand of entertainment that we offer, we are endeavouring to create an even stronger link between our fans and our brand.”

While Fanaa is the first project, which YRF is going all out in terms of merchandising, the company is also launching three lifestyle products, specially designed and created for the Hindi audience.

The first product is a stainless steel cup with a special mirror-finished surface. When the cup is placed on the saucer, this translates into a reflection of Fanaa on the cup. This reflection series cup-saucer set is a collector’s special product available in limited stocks.

The second offering is a ceramic mug sporting autographed images of Aamir Khan and Kajol.

Besides, there are also limited quantities of the Fanaa mirchi pendant. This costume jewellery that reflects the attitude of the youth of both sexes has been worn by Aamir Khan in Fanaa.

These original merchandise products of Yash Raj Films Merchandise have been made available since the release of Fanaa on 26 May at music stores, lifestyle gift shops and cinemas across India.

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