Top Story


Home >> Marketing >> Article

Yamaha rolls out new Fazer models; ropes in John Abraham as brand ambassador

Font Size   16
Yamaha rolls out new Fazer models; ropes in John Abraham as brand ambassador

Yamaha Motor India has unveiled new variants -- Fazer, Fazer DX and Fazer LX -- in its popular 125cc segment bike in the Capital yesterday. It has also announced its evolving growth strategy for the country. The company has roped in model-turned-actor John Abraham as its brand ambassador.

H Yanagi, CEO and Managing Director, Yamaha Motor India, said, “India has emerged as a key market for Yamaha and the company has chalked out a plan to bring its market share in line with the global market share.”

He said, “ Our future growth in India will be driven by three important strategies. We will make superior products to offer the best in technology and quality, we will create a strong dealer and service network and we will focus on making Yamaha the most desirable bike which is sporty stylish and innovative.”

The new Fazer DX is priced at Rs 47, 990, while the other model Fazer LX is priced at Rs 42,990. The company has ruled out any modifications in its prices. Said A V Srinivasan, Director, Marketing, Yamaha Motor India, “We are going through a stable price position platform, we are comfortable with the current price levels. We feel marginally tinkering with prices will yield no major results in the market.”

The company aims to capture around five per cent market share by selling around three lakh bikes by the end of this year, said Srinivasan. Yamaha, which has earmarked a budget of Rs 35 crore in its ad spend for 2005-06, has planned to cross one million mark by 2010.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...