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Yamaha launches new sales and marketing company for India

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Yamaha launches new sales and marketing company for India

Yamaha Motor India, the wholly owned subsidiary of Yamaha Motor Co Ltd, Japan, has announced that it has spun off its sales and marketing division to form Yamaha Motor India Sales (Pvt) Ltd. The company will focus on domestic sales, marketing and after-sales services.

The incorporation of Yamaha Motor India Sales (Pvt) Ltd is indicative of Yamaha’s corporate strategy for India, which is seen as a major market and manufacturing centre.

T Maeda has been appointed as Director, Marketing, for the new company’s Director, while Atul Gupta will be Head of Sales and Marketing. The company will commence its operations from October 1, 2005.

Announcing the incorporation of the new company, Yamaha Motor India CEO and Managing Director, H Yanagi said, “We plan to consolidate our position in India as it is a key market for us. We are bullish on it. By integrating our sales and marketing operations in the new company, we will be able to enhance our business activity in India.”

He also informed the new initiatives being taken by Yamaha on development of human resources in its Indian ventures. The new initiatives, derived from the philosophy of working together, growing together, improving together and profiting together, will help the company in nurturing and rewarding its human resources to the fullest.

Yanagi further explained that enabling Yamaha Motor India to drive into a new growth phase, the new company would reinforce the core product values of being three-fourth sporty and stylish, and three-fourth innovative, for which Yamaha is known.

The new company will also help Yamaha in anticipating and exceeding customer expectations. The company will continue with its mission of offering an ownership experience and providing products and services in tune with the distinctive needs of Indian customers.


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