Xrbia Developers Ltd. has appointed Senior Media veteran, Pradeep Iyengar as Chief Marketing Officer to spearhead the marketing, branding and allied functions for the entire group comprising of plotting, (SMART) mass housing & premium housing projects.
His role will be to ensure that the brand is taken to the next level & draws an engagement with the audience along with responsibility for group’s overall strategy for marketing, sales and distribution at global level.
His last stint was with Indraksh EMM India, an international global audit firm where he was the Head of their Indian operations.
Rahul Nahar, CMD, Xrbia Developers said, “Pradeep is a right asset who understands marketing and blends his media experience and enhances our team as he brings loads of understanding panning global markets & a cross section of verticals to brand Xrbia and we are very pleased to welcome him on board. We are confident that his coming on board will give a new direction to the aggressive marketing vision of creating 100 new cities by 2030.”
Nahar added further that Iyengar is one of the known faces in the media fraternity and has been instrumental in building some of the most successful brands in verticals like retail, telecom, automotive, finance, etc. over the past two decades.
The group has already acquired huge parcels of land banks in and around Mumbai & Pune and has been active in media with innovations and unique marketing and distribution strategies.
Commenting on his appointment, Iyengar said, “With the changes rung to set in, thanks to the new government, the real estate sector specially SMART(MASS) housing is set to take off in a big way & seeing the vision of Rahul Nahar & the Xrbian team who have looked at redefining the category with lots of firsts to their credit like in the automotive sector, quick turnaround construction time thanks to standardization of product offering across projects. I am excited to be a part of the team that will surely create history.”