Top Story

e4m_logo.png

Home >> Marketing >> Article

Xerox launches new software, digital printing solutions for Indian market

22-January-2005
Font Size   16
Share
Xerox launches new software, digital printing solutions for Indian market

As part of its new strategy for the Indian market, Xerox Modicorp Limited has launched 12 software applications and digital printing solutions at Printpack India 2005, a graphic art production, materials and services exhibition. The latest range of offerings from the Xerox stable, include DocuColorTM 8000, Xerox 6050 Wide Format Printer, NuveraTM 120 Digital Production System and Xerox Phaser 7750 amongst the rest.

Speaking to exchange4media on the group’s marketing strategy, Vipin Tuteja, Director, Productions Systems Group, Xerox Modicorp Limited, said, “Our main objective is to create brand awareness by participating in events and carrying out other BTL activities. We are also tying up with printing and publishing agencies apart from associations in seminars. We are catering to the specific requirements of the consumers.”

Xerox also introduced a range of fully integrated software solutions, FreeFlowTM Suite, FreeFlowTM Partner Software and Business Development Tools that help enhance the efficiency, reduce costs and improve profitability. Xerox also extends its Graphic Arts Premier Partners programme to India. As a part of this forum, Indian printers can share knowledge, build vendor relationships and work with printers across the world to enhance revenue streams and increase profits.

In an endeavour to grow the digital printing technology market, Xerox also institutionalised the PIXI awards (Printing Innovation with Xerox Imaging) for the Indian market. These awards will honour excellence and innovation in digital printing applications and demonstrate new uses of technology.

"The digital printing industry has undergone a paradigm shift as there is growing competition demanding vendors to constantly innovate and anticipate customer requirements. We are confident that our new range of digital printing products will provide vendors a competitive edge and enable them to challenge the norms of digital printing as they exist today. Xerox is also committed to launching the iGen3 in India, our top of the line digital production press known for technological innovation,” said Tuteja.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems