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Xenitis Group diversifies into two-wheelers, ties up with Chinese company

Xenitis Group diversifies into two-wheelers, ties up with Chinese company

Author | exchange4media Kolkata Bureau | Thursday, Nov 16,2006 7:32 AM

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Xenitis Group diversifies into two-wheelers, ties up with Chinese company

The Xenitis Group of Companies has announced its plans of diversifying into the two-wheelers sector. The company has formed a joint venture with China’s Guangzhou Motor Company to bring out ‘Xoom’ range of motorbikes from January 2007. The new company has been named Global Motors and will have its assembling and manufacturing unit in Hooghly, West Bengal.

Xoom bikes would be available in 100cc, 125cc, 150cc and 180cc variants.

Initially, Global Motors would import the motorbikes in semi-knocked down condition and assemble them at its West Bengal plant. Manufacturing of the bikes would commence in due course of time. The company also plans to launch a gearless scooter in India.

Speaking on these developments, Santanu Ghosh, Chairman, Xenitis Group, informed that Global Motors was planning to start off its manufacturing capacity of 20,000 two-wheelers each month, which could go up depending on demand. The company has already acquired the necessary land for the same. Ghosh further said that at present, the company was working on the pricing, branding and distribution channels for the bikes.

The Xenitis Group of Companies had earlier introduced a range of PCs with the lowest model priced at below Rs 10,000. The company has also ventured into television and had launched Kolkata TV, a Bengali infotainment channel under SST Media Pvt Ltd. SST Media is slated to launch a Bengali entertainment channel, Kolkata Plus, in January 2007.

Tags: e4m

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