Close on the heels of Bridgestone bagging the title sponsorship of the inaugural World Series Hockey, which got underway from February 29, 2012, Vodafone and Seagram’s Imperial Blue have signed up as official sponsors.
Yannick Colaco, COO Nimbus Sport, “I am delighted to welcome Vodafone and Imperial Blue to our sponsor family. The response to the inaugural Bridgestone World Series Hockey has been quite spectacular from our fans and commercial partners. We will work closely with all our partners to create maximum value and a win-win partnership.”
Anuradha Aggarwal, Senior VP, Consumer Insights and Communications, Vodafone, said, “We have been associated with marquee sporting properties like IPL and F1. There is a definite upswing in terms of awareness and sentiments for our national game (Hockey). WSH has tremendous long term potential and we would like to create interesting and engaging outreach programs for our subscribers around this property.”
Bikram Basu, Vice President – Marketing, Pernod Ricard India, added here, “The WSH format is exciting. Hockey in India will hopefully deliver to potential and engage a wide and passionate audience over time. We saw a glimpse of this in the Olympic qualifiers. It feels good to support an initiative in this space with Seagram’s Imperial Blue, and we look forward to a successful tournament.”
The Bridgestone World Series Hockey kickstarted on February 29, 2012, and will involve 200 leading players – Indian and international – who will showcase their talent in 59 matches and vie for the biggest prize money for a hockey tournament in the world.
The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune.
About Bridgestone World Series Hockey™
A joint initiative between the Indian Hockey Federation (“IHF”) and Nimbus Sport, Bridgestone World Series Hockey™ was conceived with the objective of reinvigoration of the sport of hockey in India and making hockey the “sport of choice” for young Indians. For the first time a significant guaranteed investment into infrastructure and players will give the game a big boost. With a total prize purse of approximately US $2 million, Bridgestone World Series Hockey™ will be an annual event with a multi city franchise-based model. The inaugural tournament will be played with eight teams across India. . The action packed league of 59 matches featuring 200 players from India and across the world will be televised LIVE across 30 countries on multiple media platform.
About Vodafone India
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with around 149 million customers. Vodafone India has been awarded the “Best Mobile Service Provider 2011” at the Aegis Graham Bell Awards 2011.
In a recent survey conducted by Nielsen, Vodafone India was ranked amongst the Top 10 most exciting youth brands. Additionally in a survey conducted by India’s leading financial daily, Vodafone India features in the Top 10 ‘Most Trusted Brands in India’ for 2011. The company has also been awarded ‘Most Respected Company’ in the Telecom Sector for 2010, in a survey conducted by a leading business daily. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in
Vodafone Business Solutions is a total communications offering that caters to all voice and data, wireless and Fixed-line requirements of an enterprise. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise, SME division, National corporate and key accounts. Since its inception, Vodafone Business Solutions has garnered over 3 million corporate customers in India and currently provides services to over 6000 Global and national accounts equipped with a robust and superior network infrastructure and a 24x7 NOC. Through a dedicated team of Account Managers and Service Managers for each account, Vodafone Business Solutions offers a varied range of products/services such as Machine to Machine (M2M) solutions, Leased Lines (Internet Leased Lines, NPLC and IPLC), MPLS VPN, Office Wireline Voice (EI DID), Toll Free Services, Audio Conferencing, Mobilisation of Enterprise Applications, Email & Connectivity and 3G Solutions for Business to help enterprises (big and small) to enhance their productivity and efficiency.
Vodafone is one of the world's largest mobile communications companies by revenue with over 398 million customers as at December 31, 2011. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide.
Pomotional strategy for WSH
Bridgestone bags title sponsorship rights for inaugural WSH