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WPP’s Cohn & Wolfe to acquire majority stake in Six Degrees PR and Alphabet Consulting

30-September-2015
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WPP’s Cohn & Wolfe to acquire majority stake in Six Degrees PR and Alphabet Consulting

Cohn & Wolfe, a brand communications agency, today announced it has agreed to acquire a majority stake in full-service public relations agency Six Degrees PR and its content and integrated marketing subsidiary Alphabet Consulting, with offices in Delhi, Mumbai and Bangalore. Part of an aggressive growth plan in the region, the deal builds on Cohn & Wolfe’s Mumbai and Delhi offering and solidifies the agency’s Asia-Pacific presence by growing its footprint in the region to 11 offices. The new agency, Cohn & Wolfe Six Degrees, is poised to deliver integrated marketing solutions to regional companies, as well as multinational clients looking to expand in India.

Six Degrees has extensive public relations, public affairs, crisis management and digital media experience and delivers content and integrated marketing campaigns through subsidiary Alphabet Consulting.

It represents clients across multiple sectors, including technology, travel, infrastructure, manufacturing, finance, aviation, hospitality and entertainment. Current clients include regional and multinational companies such as Amadeus, Cushman & Wakefield, Dalmia Bharat Group, Hughes, Ingersoll Rand and Nokia.

Rishi Seth, Co-Founder, Six Degrees commented, “We believe that Cohn & Wolfe is the best partner for the culture, passion and energy of Six Degrees and Alphabet Consulting. We are excited to start this new journey to make a bigger play for growth through integrated marketing services.”

Donna Imperato, Chief Executive Officer, Cohn & Wolfe said, “India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalize on the tremendous opportunity for growth here. The agency’s presence in Bangalore, the country’s technology hub, and their work in technology, finance and corporate complements the Cohn & Wolfe India team’s extensive lifestyle and consumer experience.”

Cohn & Wolfe, which opened offices in Delhi and Mumbai in 2012, represents clients across a range of industries and is particularly known for its travel and tourism practice. The agency doubled revenues in 2014 with key clients including Austrian Airlines, Cleartrip, Lufthansa Passenger Airlines, RCI, Ruckus Wireless, Swiss International Air Lines and Wyndham Hotel Group. Cohn & Wolfe’s existing business will become part of Cohn & Wolfe Six Degrees.

Zacharia James, Co-Founder, Six Degrees explained, “Our measure of success is having built a reputation for being amongst the most respected PR firms in India. Alignment to a global agency with a strong people orientation and methodologies is the next logical step in our journey. We believe Cohn & Wolfe will provide us the required impetus to build on our success, stay relevant to our people's aspirations and become a global partner to our clients with a full service offering.”

Rishi Seth and Zacharia James become Group CEOs, leading the Cohn & Wolfe Six Degrees team of 70 professionals across Mumbai, Delhi and Bangalore, and report to Imperato. Six Degrees, CEO, Karan Punia becomes CEO of the new company, reporting to Seth and James.

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