World Sport Nimbus (WSN) has denied the news about News Corporation set to take over the sole distribution of the television and marketing rights of the International Cricket Council’s tournaments until 2007, including the 2003 and 2007 cricket World Cups.
According to the company press release, “World Sport Nimbus (WSN) continues to and will continue till 2007 to fulfil the responsibilities and functions by virtue of its agreement with GCC in relation to ICC cricket, which include exclusive management of sponsorship sales worldwide, event management, television licensing in specified territories, radio licensing in specified territories, television and production of specified events.
The company sources said that the World Sport Group plc and World Nimbus Ltd will not comment on any speculation regarding business restructuring except that neither of these two companies have been or are proposed to be acquired by GCC or Newscorp.
WSN has already achieved its target with the regard to all broadcast licenses for television and radio in all its specified territories, and remains on course for its sponsorship targets.
Putting rest to speculative report, which said that four sponsors have been firmed up for the World Cup, WSN confirmed that eight sponsors have firmed up for the World Cup and with eight months to go for the World Cup, negotiations are on to sign four more.
According to WSN, the eight sponsors are Pepsi, LG, Standard Bank, South African Breweries, MTN, Hero Honda, South African Airways and Toyota(SA)".