With the FIFA World Cup sweeping the country, last two months have seen many goals being reached and new ones set in the sale of colour televisions (CTVs).
CTV majors such as Philips, Videocon, LG and Onida have all witnessed substantial rise in TV sales in the last two months, driven mainly by the football crazy states of Kerala and West Bengal.
Philips India has reported a whopping 600 per cent growth in April-May 2002 in CTV sales in West Bengal, compared with sales in the same period in 2001. In Kerala and the north-east, the growth during the period has been 400 per cent and 500 per cent, respectively. Next month, the company expect to maintain the same growth rate.
LG Electronics India too says that TV set sales are climbing dramatically. The company has decided to target West Bengal for CTV sales in the May-June period. Normally it sells 13,000 to 14,000 units in this two-month period. Now it is looking at a sale of about 50,000 units in May-June and have already sold about 20,000 units.
Videocon group have sold 25,000 additional TVs in Kerala and 15,000 additional TVs in West Bengal this month.”
Onida’s sales had increased not only due to the World Cup but also because of the increased market share. Last year, the market share of the total Indian colour television market was about 9 per cent but now it is 12 per cent.
These sales have been given a further fillip by focused advertising. Philips spends about 4 per cent of its turnover on advertising.
No matter who wins the World Cup on June 30, it seems Indian colour television manufacturers have already won the cup as far as sales figures are concerned.
Source: Business Standard