Top Story

e4m_logo.png

Home >> Marketing >> Article

With 46 million viewers, IPL 2016 inaugural ceremony a huge hit

15-April-2016
Font Size   16
Share
With 46 million viewers, IPL 2016 inaugural ceremony a huge hit

Bengaluru based media-tech startup, Zapr tracked the excitement around the opening ceremony of the ninth season of Vivo IPL 2016 on April 9. The tournament will witness 60 matches being played from April 9 to May 29.

According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes.

The highlights of the opening ceremony included performances by popular rapper Honey Singh, Bollywood actor Ranveer Singh, international artists Major Lazor and DJ Bravo. Singh’s show garnered 20.8 million viewers while the actor (which saw him performing the Champion dance along with DJ Bravo and other performers) managed to get 20 million viewers.

On the geographical front, the event was most watched in Maharashtra as it held a share of 13.8% across all states, followed by Uttar Pradesh (10.3), Gujarat (10.3), West Bengal (6.4) and Tamil Nadu (6.2).

Interestingly, the highest average time was spent by viewers in Goa, which was 13.6 minutes.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...