Top Story

e4m_logo.png

Home >> Marketing >> Article

Wipro alters baby oil label, J&J awaiting FDA feedback

06-July-2005
Font Size   16
Wipro alters baby oil label, J&J awaiting FDA feedback

Months after they raked up the issue of mislabelling of baby oils, the Maharashtra Food & Drug Administration (FDA) seems to making some headway with one of the companies, Wipro, changing its label to accommodate regulatory concerns.

Kumar Chander, VP, marketing, Wipro Consumer Care, told ET that the company has incorporated a change in the label. “The FDA had concerns that the product should not be used wrongly on babies so we have incorporated a message indicating the recommended usage,” said Mr Chander. Mr Chander said the product has not been rebranded and will continue to be called Wipro Baby Soft Oil. “We have said that the product can be used as a light application before bath,” he said.

Meanwhile, Johnson & Johnson, the major player in this market, is still waiting for feedback from the FDA. The company told ET that it has complied with the order passed by the FDA on May 5. “The order directed the company to submit the required information to the Drug Controller General of India and the FDA, which has been done.

The company is awaiting feedback on the information submitted,” J&J said. FDA commissioner M Ramesh Kumar told ET that the FDA had given the baby oil manufacturers certain directives and that the manufacturers have written back. “We are examining the responses and a final decision will be taken soon,” he said.

Wipro said the FDA has given it a statement saying the show-cause notice has been dropped.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.