Top Story

e4m_logo.png

Home >> Marketing >> Article

Winners of Jaya TV's contest to travel on 'Mumbai Xpress' with Kamal Hassan

07-May-2005
Font Size   16
Share
Winners of Jaya TV's contest to travel on 'Mumbai Xpress' with Kamal Hassan

This 'Mumbai Xpress' will not reach Mumbai - it will start at Kanyakumari and stop at Chennai, before heading back to Kanyakumari. And traveling in this 'Summer Holiday Special' from Jaya TV will be the winners of a contest with actor Kamal Hassan and members of his recent bilingual, Mumbai Xpress team.

Jaya TV has started airing teasers on the contest featuring the actor, and the contest announcements will be made through the channel starting Sunday, according to its VP-Programmes and Operations, V Murali Raaman. He told exchange4media, "This will be a first of its kind promotion. Though train trips have been done before, this is the first time when the crew of a movie, including a star like Kamal Hassan, will undertake the journey along with the winners."

To enter the contest, viewers will have to answer questions on the movie and on the brand supporting the event, and respond with a ticket which will go to prove that the viewer has seen the movie. A lucky draw among correct entries would then bring out the winners of the contest. While the logistics are still being worked out, according to the channel, the train journey is being planned for the third week of June.

Along the journey and after reaching Chennai, the winners will be part of carnival-type festivities and games, said the spokesperson. Jaya TV plans to air the event as a two part series of an hour each, about two weeks after the trip.

The channel is considering media and non-media avenues to promote the event. It recently acquired the telecast rights to the movie (Mumbai Xpress).

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems