The lifestyle retailing business division of ITC Ltd will extend the product range of its ‘Wills Sport’ range of branded apparel by introducing a wider range of relaxed formal wear for men and women.
The brand had initially displayed a preference for sporting or relaxed wear and underplayed the formal aspect.
It plans to take on well-entrenched brands in the highly competitive formal wear category in contrast to virtually non-existent competition in the women’s formal wear branded market.
Wills Sport has gone in for global sourcing for fabrics and raw materials as well as sourcing from domestic vendors as well as those in China and Bangladesh for finished products to bring international finish, quality and styles to the garments.
At the retail level, a comprehensive customer relationship management package was being implemented to retain customers.
Source: Business Standard