Multi-specialty hospital, Jaslok, has awarded its PR mandate to White Marque Solutions. The agency will be responsible for Jaslok’s communication strategy, thereby enabling superior brand outreach and enhancing its reputation for empathy and care towards patients by providing renowned specialty services.
The PR mandate also includes showcasing myths and facts around mass illnesses like mental health, diabetes, TB, amongst others. The campaigns/programs will educate and spread awareness about the need for technologically advanced health care to help early diagnosis and treatment in India and position the brand as an industry authority.
Dr. Tarang Gianchandani, CEO, Jaslok Hospital & Research Centre, said, “This is an important milestone in our ‘communication’ journey. In line with our 2020 vision, we have laid down a significant foundation for growth across verticals. I firmly believe PR and communications have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. With that vision, we are happy to partner with White Marque who has serviced large conglomerates and has a well-researched orientation. With noteworthy strategic campaigns in the past, we are certain to see a difference.”
Shibani Minocha, Chief Financial Officer, White Marque Solutions, said, “We believe in building partnerships of trust with our clients with whom we develop measurable impact using powerful insights. It is a pleasure to join hands with an esteemed healthcare leader, Jaslok. We look forward to synergize, build and sustain their brand presence in the country.”