Top Story

e4m_logo.png

Home >> Marketing >> Article

White Marque Solutions bags PR mandate for Jaslok Hospital

26-December-2015
Font Size   16
Share
White Marque Solutions bags PR mandate for Jaslok Hospital

Multi-specialty hospital, Jaslok, has awarded its PR mandate to White Marque Solutions. The agency will be responsible for Jaslok’s communication strategy, thereby enabling superior brand outreach and enhancing its reputation for empathy and care towards patients by providing renowned specialty services.

The PR mandate also includes showcasing myths and facts around mass illnesses like mental health, diabetes, TB, amongst others. The campaigns/programs will educate and spread awareness about the need for technologically advanced health care to help early diagnosis and treatment in India and position the brand as an industry authority.

Dr. Tarang Gianchandani, CEO, Jaslok Hospital & Research Centre, said, “This is an important milestone in our ‘communication’ journey. In line with our 2020 vision, we have laid down a significant foundation for growth across verticals. I firmly believe PR and communications have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. With that vision, we are happy to partner with White Marque who has serviced large conglomerates and has a well-researched orientation. With noteworthy strategic campaigns in the past, we are certain to see a difference.”

Shibani Minocha, Chief Financial Officer, White Marque Solutions, said, “We believe in building partnerships of trust with our clients with whom we develop measurable impact using powerful insights. It is a pleasure to join hands with an esteemed healthcare leader, Jaslok. We look forward to synergize, build and sustain their brand presence in the country.” 

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world