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Westside, Be: to expand reach

Westside, Be: to expand reach

Author | exchange4media News Service | Monday, Aug 16,2004 8:15 AM

Westside, Be: to expand reach

Even as Trent Ltd, part of the US$ 11.2-billion Tata Group, is planning to expand operations of its retail chain ‘Westside’ across the country, Raymond Ltd is planning to increase the number of its retail store ‘Be:’ in an effort to reach out to a wider target audience.

Trent Ltd chairman Simone Tata said the company plans to increase the number of Westside stores from 14 to 19 in major and mini metros in the country. To start with, the company plans to launch its 15th retail store in Indore soon. At present, Westside, with a turnover of Rs 166 crore, has 14 stores across the country.

As for Raymond Ltd, it is planning to increase the number of Be: stores from 15 to 22 by the end of this year, according to Be: executive director Aniruddha Deshmukh. “We have one store in Dubai too. Our brand caters to the niche market as we stock designer and pret lines. We launched our first store in India in 2001,” he added.

Currently, Be: has tie-ups with 18 fashion designers in India. The company is looking for tie-ups with bright young fashion designers in a bid to offer trendy clothes to its clientele, he added.

“Fashion as an industry is growing rapidly in India. And to meet the growing needs, retail majors are stepping up their plans to gain a competitive edge,” summed up Mr Deshmukh.

Tags: e4m

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