Top Story

e4m_logo.png

Home >> Marketing >> Article

Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhi

20-February-2017
Font Size   16
Share
Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhi

Arpana Kumar Ahuja is set to join Weber Shandwick, strengthening the leadership team in Delhi.  A PR veteran with more than two decades of experience, Ahuja moves from PR Pundit after a stint of 14 years.

Based in Delhi, Ahuja will report to Valerie Pinto, Chief Executive Officer, Weber Shandwick India. Incidentally, Weber Shandwick Delhi recently won the PR mandate for Nestlé India.

Speaking about Ahuja’s role at Weber Shandwick, Pinto said, “Arpana will be joining us to strengthen the integration process and market development. She will be working across businesses to drive our client experience programmes. Since clients are going through a transition process, with all the new media and other new things hitting them, we were looking at a senior talent and this is when we decided to rope in Arpana.”

Ahuja will focus on providing strategic counsel on key accounts and team development of the Weber Shandwick Delhi.

A student of Xavier Institute of Communication (XIC), Mumbai, she  has had a stint with Good Relations and Clea PR and was leading the external communication at  Encyclopedia Britannica India before joining PR Pundit.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking