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We want Android & iOS users to experience the power of BBM: Sunil Lalvani

25-October-2013
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We want Android & iOS users to experience the power of BBM: Sunil Lalvani

They wear cool suits, they wear shiny shoes, they are special, they are clever, they do chat, they do mail, they do surf and they do all on the move…And this time they are non-BlackBerry boys too. It’s better late than never for BlackBerry as it invites the non-BlackBerry boys to join the social army by downloading BBM (BlackBerry Messenger) on Android and iOS. The premier private social network from BlackBerry is available for free in the App Store and Google Play.

Android and iPhone users will have access to BBM voice and video calling, as well as the new community building tool – BBM Channels – in near future. BBM has more than 60 million monthly active customers, with more than 51 million people using BBM on an average of 90 minutes per day.

BBM has been the USP of BlackBerry devices over the years, with immense popularity among people of all age groups. Soon after the launch of WhatsApp messenger, a cross-platform mobile messaging app for iPhone, BlackBerry, Android, Windows Phone and Nokia, BBM started losing its importance because of the non-availability across various platforms. Is the recent move of launching BBM on Android and iOS a desperate attempt to arrest the brand’s downfall or a long-term goal to gather momentum? The true test will be the conversion of downloads into sustained usage.

Sunil Lalvani, Managing Director, BlackBerry India said, “Over a couple of years, a lot of global and local players have come into the instant messaging arena. It has become very fragmented and there is no single leader in the instant messaging space. Based on the feedback from customers, BBM is secure, immediate, private and reliable. Hence, we want Android and iOS users to experience this power of BBM on their devices and get engrossed in a whole new experience.”

In an exclusive video interview with exchange4media, Lalvani explains the objective behind launching BBM across multiple platforms, benefits for BlackBerry and much more…

Watch the video to know about BlackBerry’s plans

Video edited by Abid Hasan

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