Who wants to be a millionaire? Obviously everybody. Playwin, part of the Essel Group of Companies, has unveiled TVCs to show how by spending just Rs 10 one can become a millionaire. Created by O&M, the TVCs are being aired on all major national channels from December 18.
The company aims to encourage people through the campaign to buy lottery tickets and strike it rich. With a budget of Rs 1.5 crore, the campaign is on air on all major channels such as Zee TV, Zee News, Zee Marathi, Zee Bangla, Zee Kannada, CNN IBN, and NDTV Profit, among others.
Speaking about the new campaign, Sanjay Das, CEO, Pan India Network Infravest Pvt Ltd, said, “The concept is simple, easy to relate with a common man and has a tremendous mass appeal. It talks about what people are missing while they are busy with their daily routine and how numbers can change their lives. Our aim has been to build the Playwin brand in a more positive way and to make its presence felt across the country.”
Commenting on the innovative TVCs, Santosh Patil, ACD, O&M, said, “The entire campaign runs into three concepts which will be aired in a phased manner. The campaign talks about how a common man can become rich after buying a Playwin ticket. The thought that is conveyed in all these three commercials is that while some people are busy in their mundane activities at home or work, someone somewhere in the country becomes a millionaire by just buying a Playwin online lottery ticket for a meagre amount of Rs 10.”