Top Story

e4m_logo.png

Home >> Marketing >> Article

Wadia Group’s People Airline GoAir commences operations

05-November-2005
Font Size   16
Share
Wadia Group’s People Airline GoAir commences operations

Taking a cue from Aviation Minister Praful Patel’s forecast of 20 per cent annual growth in domestic and international air traffic and passenger numbers due to hit 50 million in five years, GoAir, a low-cost carrier from the Wadia Group, takes to the skies from today.

GoAir, the newest venture of the Wadia Group which also owns Bombay Dyeing and Britannia Industries, is being positioned as the ‘people’s airline’. The airline was launched in the midst of high-decibel outdoor campaigns created by Law & Kenneth.

As part of a never before launch promotion, GoAir early last month offered its passengers 10,000 free tickets every month per destination under its GoAir FreeFares scheme. Under this scheme passengers can avail the GoAir FreeFares that will be available on a ‘first come first served’ basis. This offer is valid for a six-month period which started in October 2005 and will go upto March 2006. Passengers who book early would get a zero fare and would only have to pay the taxes amounting to Rs 221.

GoAir joins the ever-increasing list of budget airlines in India that have been launched in the last two years. But is there space for a new airline in Indian skies? Said a confident Jeh Wadia, Managing Director, GoAir, “There is enough room for everyone to operate in India.”

Added Wadia, “It is our endeavour to commoditise air travel in India by delivering low-cost fares coupled with quality in terms of price, efficiency and service with a smile. Our distribution network has been well-researched and after evaluating current mediums, we have introduced an innovative strategy that is not just accessible but extremely convenient to everyone.”

Speaking about the GoAir FreeFares scheme, Wadia said, “It is our dream to increase air connectivity in India, and this is our first step in this direction.” The fares will be 40 per cent lower than that of traditional airlines and, on an average, 10 per cent higher than air-conditioned first and second class railway fares. “This is in keeping with the airline’s aim of being the lowest-cost carrier in the country and reducing the disparity between train and air travel in India,” he added.

The sectors on which it would begin operations are Mumbai-Ahmedabad (two flights a day), Mumbai-Goa (two flights a day) and Mumbai-Coimbatore (one flight).

With Indigo, Indus One and Air One slated to make their presence felt in coming months, India's skies could soon be getting crowded.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...