Top Story


Home >> Marketing >> Article

VUCA is an opportunity: Pawan Munjal

Font Size   16
VUCA is an opportunity: Pawan Munjal

VUCA (Volatile, Uncertain, Complex and Ambiguous) world is an opportunity, said Pawan Munjal, MD, Hero MotoCorp. He highlighted five basic principles, which he believed were the core of Hero MotoCorp, and will help any organisation take risks during the current slowdown and sail through VUCA.

Clear Vision
Munjal mentioned that a clear vision about the distant future from the beginning is imperative. “A vision helps a company make right choices about strategies and investment. This has helped Hero become a brand. It has helped us take tough decisions,” he said.

Anticipate and embrace change
The next important principle Munjal talked about was that of embracing change. He shared the example of Hero where the company in the year 2000 entered the scooters category in the era of bikes, citing and anticipating a separate growing customer emerging for the product. The company, according to him, is today number two in the scooters category. He also highlighted the advertisements of the CD 100, the company’s vintage bike ads, which spoke the consumer’s voice over petrol issues: “Fill it, shut it, and forget it”.

Know your strengths
Munjal again took the example of his parting with Honda to highlight his third point. He insisted that the company should be aware of its strength. “Research and development, which was primarily Honda’s forte, had to be re-launched. We partnered with the design house. But we relied on our core network of distributors. We leveraged on our core strength,” he shared.

Ensure flexibility
This was the fourth parameter Munjal highlighted. He emphasised the importance of diversification in today’s times and showed how his company lunched operational plants in different markets, citing the needs and therefore, decentralise operations. He stated that organisations ought to be agile to be sustainable in tough times.

Courage and self belief
The last point on Munjal’s list was that of self belief. He took the example of ‘Hum mein hain hero’ ad, wherein the company showcased that every individual is a hero in himself.  He highlighted, in order to take tough decisions, companies should rely on their intuition and at the same time trust it.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline