Vserv, the smart data platform for mobile marketing and commerce, has announced the appointment of Nadeesh Ramachandran as Vice President, Sales. In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major impetus to Vserv’s market leadership in the mobile marketing space in these regions.
Ramachandran comes with a keen understanding of the challenges faced by businesses across various industry verticals. Prior to joining Vserv, he led the retail, QSR and real estate verticals for Google India. In this capacity, Ramachandran played a vital role in collaborating with marketing and business leaders from some of the largest retail organisations. He helped to drive their core marketing and business objectives through digital technology solutions. Ramachandran has worked with businesses across sectors such as E-commerce, auto, education and government.
Dippak Khurana, Founder & CEO, Vserv said, “The end of 2015 will witness digital replace TV as the #1 platform in the U.S. While in India too, we see mobile marketing dislodging television to become the #1 marketing platform for brands in the next 5 years. Vserv is rightly placed to capitalise on this wave. Nadeesh joins Vserv at a vital stage and is set to spearhead our mobile marketing business. His experience at Google is invaluable and would prove to be a great advantage to Vserv as we look to further scale up our business in India and Southeast Asia.”
Ramachandran said, “I am excited to join a high-octane company like Vserv which has made its mark in the mobile marketing space in India & Southeast Asia. The mobile marketing industry in these regions is extremely promising and I look forward to further strengthening Vserv’s leadership. I am enthusiastic about my new role and look forward to working with the dynamic duo - Dippak and Ashay.”
Ramachandran has an illustrious career that spans more than a decade across functions with a primary focus on sales and marketing. He comes with rich experience, having been associated with multiple advertising agencies where his main responsibility included managing brands across FMCG, travel, retail and electronics. Ramachandran holds a Master’s degree in Business Administration (M.B.A.) in Marketing and Strategy from the Indian School of Business (ISB), Hyderabad.