Top Story

e4m_logo.png

Home >> Marketing >> Article

Voonik bets on premium ecommerce; acqui-hires Zohraa to launch Vilara

07-June-2016
Font Size   16
Share
Voonik bets on premium ecommerce; acqui-hires Zohraa to launch Vilara

Voonik, India’s largest fashion marketplace, has forayed into the premium ecommerce segment with the launch of Vilara.com. It acqui-hired Zohraa a market place for designers and boutiques to create Vilara. Further, it acqui-hired Styl and Picksilk to strengthen its core offerings in technology and product.

Voonik’s core app is focussed on everyday women with 8 million app downloads, 10 million registered users and highest engagement among shopping apps. In contrast, Vilara will be a one-stop place to shop from thousands of premium boutiques and independent designers.  

Sujayath Ali, CEO Voonik says, “We are very excited about Vilara and the idea of bringing over 1000 boutiques in one place. We have been able to acqui-hire a talented bunch of entrepreneurs, with the right expertise to help us strengthen the Vilara offering. By acqui-hiring Zohraa, we got access to a premium supplier network and a passionate team. The founders Sanjeev Jain, Pramod Rathi, Vibhor Tikiya and Darshit Hirani have a rich experience of creating a premium marketplace. With Picksilk on board, we now have access to a highly coveted silk weaver community. Styl is a technologically advanced salon and spa booking App. Styl team gave the immediate impetus to the Vilara App development. We got to market with both web and app within a record time.”

With these acquisitions, the company has got a significant advantage in penetrating the segment of premium consumers who are willing to pay for high quality, unique lifestyle products. Vilara will cater to both fashion as well as home categories. 

“We are passionate about the premium ecommerce segment. With the scale up experience of Voonik, Vilara is all set to become the shopping destination for premium products within a short time,” believes Vibhor Tikiya, CXO, Zohraa.

“We wanted to build a premium marketplace with Zohraa at scale, Vilara is the perfect platform to do so” says Sanjeev Jain, CEO, Zohraa.  

Anup Mohan CEO, Styl mentions, “We are inspired by Sujayath’s vision to use technology to build the largest fashion marketplace. Vilara, is the perfect blend of technology and curated fashion.”

“We built a company to connect under represented and technologically backward, handloom sector to a huge base of women who love silk sarees. Joining Vilara will help us in fulfilling our dream of bringing joy to every woman through a pure silk saree,” signs off Shiv Kancharla, CEO Picksilk. 

Voonik has been the fastest growing ecommerce company in India and has brought newer businesses into its fold with a singular vision of becoming the largest fashion company in the world. Besides these three acquisitions, Voonik recently acqui-hired TrialKart, Getsy and a team from Klozee.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education