Top Story


Home >> Marketing >> Article

Vodafone reports 10.3% hike in service revenues in India

Font Size   16
Vodafone reports 10.3% hike in service revenues in India

Vodafone reported group revenue of £10.2 billion for the quarter ended June 30, 2014, while group service revenue stood at £9.4 billion. On an organic basis, group service revenue decreased by 4.2 per cent, and excluding the impact of mobile termination rate (MTR) cuts, group service revenue fell by 2.9 per cent.

India service revenue increased 10.3 per cent, driven by continued customer growth, strong data usage and improved voice pricing. Mobile customers increased by 3.3 million during the quarter, giving a closing customer base of 169.9 million at June 30, 2014. Data usage grew 102 per cent during the quarter, primarily driven by mobile internet customer growth and a 46 per cent increase in usage per customer. At June 30, 2014, active data customers totalled 57 million, including 10 million 3G customers and 29 million smartphone users, representing 17 per cent penetration of the customer base.

M-Pesa continues to perform well, with national coverage through approximately 66,000 sales agents, 65 per cent of which were in rural areas, with 1.5 million registered customers at June 30, 2014, of which approximately 300,000 are active.

Vodafone aims to have 95 per cent 3G outdoor coverage in India in targeted urban areas over the next two years. The company has taken 3G coverage on this footprint to 89 per cent, with a further 2,305 sites added.

Vittorio Colao, Chief Executive, Vodafone commented, “The year has started in line with our expectations. Through our commercial actions and investments, our performance is beginning to stabilise quarter-on-quarter in several of our European markets, with customer appetite for 4G services clearly growing. We also see very strong growth in demand for data in India.”

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.