Top Story

e4m_logo.png

Home >> Marketing >> Article

Vodafone enhances mobile internet experience with Vodafone Music

19-December-2013
Font Size   16
Vodafone enhances mobile internet experience with Vodafone Music

Vodafone India has launched a new service that will allow its customers to experience a new age of entertainment via mobile internet – Vodafone Music. The telecom operator’s new, comprehensive streaming and download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app.

Vivek Mathur, Chief Commercial Officer, Vodafone India said that the company has tied up with 20 music labels, with more expected to join the stable in the coming days. Currently, the Vodafone Music app is available on the Android platform, apps for other mobile OS expected will be announced soon. Subscribers will be able to stream music and videos for free, though charges will be levied for song downloads.

To promote the new service, Vodafone is looking to leverage its existing presence across media. “We have a 360-degree strategy that our marketing guys are working out,” Mathur said. Though he did not share details, it is learnt that Vodafone will be looking at print, outdoor and, especially, digital platforms to promote Vodafone Music. “Right now we are looking at democratising the content. We will be leveraging our access to our customers,” Mathur said, when asked about whether Vodafone has any plans to use this platform to provide exclusive content to subscribers.

Explaining the rationale behind the launch of Vodafone Music, Mathur said, “Music and videos are among the most consumed content when it comes to mobile internet. Through this initiative, we are providing a new value proposition to our existing 158 million customer base. Music labels can also get access to our customer base and their preferences.”

The Vodafone Music platform has been developed by Hungama Digital Media Entertainment. Mathur would not share details about the revenue sharing model between Vodafone and music labels, though he did say that as of now, the focus is on Indian music (Bollywood, regional and classical).
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign