Top Story

e4m_logo.png

Home >> Marketing >> Article

VLCC appoints Syed Safawi as Managing Director and Group CEO

16-July-2016
Font Size   16
Share
VLCC appoints Syed Safawi as Managing Director and Group CEO

VLCC Health Care Limited, the holding company of the VLCC Group, has announced the appointment of Syed Safawi as the Managing Director and Group Chief Executive Officer of the company. Sandeep Ahuja, who has been serving as Managing Director of the company, will take on a new role within the Group ‎.

Safawi joins VLCC from Viom Networks (now known as ATC Telecom Infrastructure Private Limited), where he served as the CEO since 2012. During his tenure, the company went through a radical business and organizational transformation that created over US$ 3 billion worth of enterprise value and led to a top-10 inbound M&A deal in India ever, across sectors.

Vandana Luthra, Vice Chairperson, VLCC Group of the VLCC Board of Directors said, "As VLCC starts a new chapter, the Board and I are confident that Syed will lead the company successfully into its next phase of global growth. He brings valuable experience as a leader with proven ability to create strategic clarity, ensure disciplined execution, drive innovation and growth, thereby creating stakeholder value. His track record and value system make him an ideal choice to lead VLCC to a value unlocking event."

Safawi said, “I am very excited to lead VLCC, a top-ranking company in the field of beauty and wellness. There are immense possibilities that lie ahead of us and I look forward to working with the VLCC team, partners and the Board as we embark on this transformational journey.”

Prior to Viom Networks, Safawi was with Reliance Communications Limited (RCom) as the President and CEO of the Wireless Business and Chairman of the Reliance Management Board. He worked with RCom for over two years, taking it to over 150 million customers, a US$ 4 billion revenue and US$ 1 billion EBIDTA. Before RCom, he was with Bharti Airtel Limited as the Executive Director, responsible for the East and West India operations along with the international wireless and global calling card operations.

Sawafi has over 28 years of professional experience both in India and the global markets, almost half of which has been with The Coca-Cola Company, where he was last based at Vietnam as Country Manager and CEO, managing the business for Indochina, prior to serving with Coca-Cola in India. He has served on the boards of several companies in India and globally as well in The Coca-Cola Company, the Bharti Group, and the Reliance Group and continues to be on several Advisory Boards.  An MBA, He is alumnus of The Wharton School, USA and is a certified Director from the Institute of Directors.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.