Vizeum, the media agency from Dentsu Aegis Network, has been awarded the media duties of Srei following a multi-agency pitch. With this, Srei joins Vizeum’s list of wins this year including Hindware, JetPrivilege, VGP Universal Kingdom, Saint-Gobain and HDFC Bank.
Srei is a private sector integrated infrastructure institution which has been playing a role in nation building for two-and-a-half decades, both in urban and rural India. Headquartered in Kolkata, the company has a network of 86 branches across India and has also replicated its business model overseas.
Vizeum has been appointed to manage the client’s corporate brand campaign. The agency already handles the media mandate for Srei’s Non Convertible Debentures (NCD).
Sugato Banerji, Head, Brand and Corporate Communications, Srei said, “We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand.”
Commenting on the win, Shripad Kulkarni, Managing Director, Vizeum India, said, “It’s very satisfying to see Srei reaffirming their confidence in our solution based approach by awarding further responsibilities. We were managing the media duties of Srei's NCD product for the past two years and the excellent work put in by the team is one of the key reasons behind this.”
Samarjit Rajkumar, Executive Vice President, added, “Our clients have always been our ambassadors. Srei invited us on strong client recommendation and now we look forward to delivering communication solutions that address the client’s business challenges in India. This business will be handled out of our Mumbai office.”
Our typical marketing budget is usually 10 per cent of the topline spend