Top Story

e4m_logo.png

Home >> Marketing >> Article

Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

03-May-2017
Font Size   16
Share
Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

The much anticipated web series version of the popular comedy show Sarabhai Vs Sarabhai will be available for viewing on Hotstar shortly. The latest trailer reveals the name of the show, the main sponsors and also the launch date. In one of their previous promos, the cast of the show had asked the fans to suggest a name for the new version of Sarabhai Vs Sarabhai.

Sarabhai Vs Sarabhai Take 2 premieres on May 16. Vivo Mobiles will be the title sponsor and Vodafone the co-powered sponsor for the show which is all set to make its comeback with a 7-year leap. The show will retain its original star cast, but brings on board some new characters as well.

In order to keep the excitement levels up, Hotstar has been constantly engaging with their audience with the help of trailers and also through quirky communications. Be it by asking the audience to suggest names for their show or through live chat options, Sarabhai Vs Sarabhai Take 2 has taken an innovative marketing route.


In fact, the show’s creator JD Majethia is very active on Twitter, sharing snippets of his new show and inviting fans to interact with their beloved characters.

The latest trailer of the show has so far garnered around 7,000 views on YouTube and positive conversations on social media as well.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands