Top Story

e4m_logo.png

Home >> Marketing >> Article

Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

03-May-2017
Font Size   16
Share
Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

The much anticipated web series version of the popular comedy show Sarabhai Vs Sarabhai will be available for viewing on Hotstar shortly. The latest trailer reveals the name of the show, the main sponsors and also the launch date. In one of their previous promos, the cast of the show had asked the fans to suggest a name for the new version of Sarabhai Vs Sarabhai.

Sarabhai Vs Sarabhai Take 2 premieres on May 16. Vivo Mobiles will be the title sponsor and Vodafone the co-powered sponsor for the show which is all set to make its comeback with a 7-year leap. The show will retain its original star cast, but brings on board some new characters as well.

In order to keep the excitement levels up, Hotstar has been constantly engaging with their audience with the help of trailers and also through quirky communications. Be it by asking the audience to suggest names for their show or through live chat options, Sarabhai Vs Sarabhai Take 2 has taken an innovative marketing route.


In fact, the show’s creator JD Majethia is very active on Twitter, sharing snippets of his new show and inviting fans to interact with their beloved characters.

The latest trailer of the show has so far garnered around 7,000 views on YouTube and positive conversations on social media as well.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.