Top Story


Home >> Marketing >> Article

Vivo retains IPL sponsorship rights for the next five years

Font Size   16
Vivo retains IPL sponsorship rights for the next five years

Vivo has announced the retention as the title sponsor of the Indian Premier League for the next five years. The new association will start from August, 2017 to July, 2022. In the coming seasons, Vivo and IPL will work hand in hand to elevate the success of the League.

In 2016 and 2017 Vivo successfully achieved tremendous brand recall across the country by associating with the premium properties like the Indian Premier League. Various on ground activations like IPL Trophy Tours, Fan Parks and much more were very well received by cricket lovers. As per Broadcast Audience Research Council (BARC) India, last year IPL enjoyed a viewership of 1.25 billion which saw a 22.5% hike from 2016. 

Excited on the association Kent Cheng, CEO, Vivo India, said, “It is indeed a proud moment for us as we successfully retained our IPL rights. After our entry into the Indian market in late 2014, IPL has played a very vital role in taking the brand to the mass and this association has been fruitful. In view of our strong brand connect and our long-term approach, we pitched decisively to ensure that this partnership is only set to achieve a new level. The coming seasons will be bigger and more thrilling as the existing properties will scale up to cater to our target audience.”


Tags Vivo

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India