Vivo has formally announced its association with BCCI for title sponsorship of the Indian Premier League (IPL). In the coming two seasons (2016 and 2017), vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations, media exposure and marketing campaigns. Cricket fans across India and around the world will enjoy IPL brought by BCCI and vivo.
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Speaking on the occasion, Anurag Thakur, Honorary Secretary of BCCI, said, “We welcome vivo Mobile India on board to India’s most awaited event, the Indian Premier League. IPL is all about opportunities and exhibition of talent and with vivo coming in as the title sponsor it is yet another initiative to showcase a brand which is young, full of life and looking for a platform to showcase its talent. Just like the IPL, vivo in a very short span have created a niche and legacy in the smartphone market and I am sure this will be a long and enriching affiliation for both the stakeholders. ”
“I am excited that we got the title sponsorship of the tournament as vivo-IPL, thus cementing a two year partnership between two brands which enjoy an iconic status not only in India but globally.” Announcing this successful association, Alex Feng, CEO of vivo Mobile India said, “Vivo is the pioneer of Hi-Fi music smartphone, and we strive to create smartphones combined with artistic design and technological innovation.
Vivo’s spirit is to pursue excellence and create surprises. IPL, as the world’s premium cricket event, is also creating the ultimate sports experience to the world. It is this shared commitment to excellence that brought IPL and vivo together.”
Since 2011, vivo has become a premium global smartphone brand. As of 2014, vivo is the 5th top smartphone brand in China, and 10th top smartphone brand globally. This association is one essential part of vivo’s global expansion and Indian localization strategy. It is the first, and so far the largest brand association vivo launched in India. As 2015 is vivo’s 20th anniversary, and the first anniversary in India, vivo-IPL will make the throttle of vivo’s development even stronger.
Alex further commented that, “Vivo is an emerging brand in India, dedicated to offering quality products and services to music lovers, sports enthusiasts and fashion pursuers. We always believe in supporting new talents and associated ourselves only with premium events globally. This investment reiterates how important Indian market is for us, and we are confident that vivo will get returns from our investment in IPL, and this association will further advance our Love India, Love vivo initiative.”