Top Story

e4m_logo.png

Home >> Marketing >> Article

Virgin Atlantic woos flyers with funky radio spot

01-May-2004
Font Size   16
Share
Virgin Atlantic woos flyers with funky radio spot

With the summer rush in focus, Virgin Atlantic has introduced a new radio spot to woo customers. The lively spot is being aired on Radio City reiterating the fun experience on board Virgin Atlantic Upper Class. The radio spot aptly describes the ‘Virgin Experience’ where the airhostess politely urges passengers to disembark – but passengers blissfully ignore her pleas - encapsulating crisply the fun experience on-board Virgin Atlantic, says an official release.

There are 40-second spots running three times a day and the entire campaign would run for a period of 30 days. The creative team of McCann Erickson easily walks away with the kudos for the subtle and brilliant rendition of the ‘Virgin’ message.

The release quotes Neha Lidder Ganju, Marketing Manager, Virgin Atlantic Airways, as saying: “Virgin is a fun and quirky brand! We have a lot of fun with the brand but we are very serious when it comes to customer’s brand experience. Value for money, a seamless air journey, continued product innovation and world-class service are the benchmarks in our business. The radio spot truly conveys what we are best at - delighting our customers.”

Gautam Mehta, Creative Group Head, McCann Erickson, says: “ Working for a brand like Virgin is always challenging yet great fun. The radio spot essentially reflects the Virgin spirit and best describes the comforts of flying upper class with Virgin Atlantic.”

Sir Richard Branson founded Virgin Atlantic in 1984, as a part of the Virgin Group. It has grown to be Britain’s second largest long haul airline serving 22 destinations in the world. Virgin Atlantic launched its operations in India on July 5, 2000. Presently, it operates three weekly flights on the Delhi-London route.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends