Top Story

e4m_logo.png

Home >> Marketing >> Article

Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo

04-August-2014
Font Size   16
Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo

Vipul Prakash, currently Vice President Innovations  PepsiCo Dubai is to take over from Deepika Warrier as PepsiCo Marketing Head in October this year  according to media reports.

Prakash will report in to D Shivakumar, Chairman, PepsiCo India.

Warrier has spent over a decade with PepsiCo. She moved to PepsiCo’s scale food business in Mexico (Sabritas) in 2005 as Marketing Director and worked on strategic innovation projects & scale brands such as Doritos and Cheetos. She returned to PepsiCo India in August 2007 as Marketing Director – Foods. In this role, she ably led the marketing team in an aggressive portfolio diversification agenda, with the successful launch of Aliva, demonstrating the true potential of Quaker, and leading the groundwork to kick-off PepsiCo’s Value business.

In August 2010, Warrier became the Marketing Head for PepsiCo India’s beverages business. She has contributed immensely to the fast growing business, driving portfolio strategies, revving up equity momentum and growth on strong and dynamic brands such as Pepsi, 7UP, Mirinda, Slice, Mountain Dew and Tropicana, amongst others.

Deepika Warrier has also been featured three times in a row in IMPACT’s TOP 50 WOMEN LIST, which celebrates women leaders in media , marketing and advertising in India.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...