Edelman India today announced the appointment of Vinod Moorthy as director of Rediffusion/Edelman, effective immediately. Moorthy takes over from Jimmy Mogal who moves into a senior advisory role at Edelman India. Based in Mumbai, Moorthy will take charge of the Tata business reporting to Rakesh Thukral, MD of Edelman India.
“With Vinod’s appointment, we are further strengthening our leadership team at Rediffusion/Edelman,” said Thukral. “Vinod brings years of knowledge and experience in driving corporate reputation campaigns for major companies which will further elevate our offerings. Jimmy has played a key role over the last year in spearheading the team and will continue to play a strategic role at Edelman India.”
Diwan Arun Nanda, Chairman And Managing Director of Rediffusion Y&R, said, “We welcome Vinod’s addition to the team handling our Tata mandate. I am confident that with his multifaceted experience he will add substantial value to our offering to the client.”
Moorthy joins Rediffusion/Edelman from H+K Strategies where he was the North India senior vice president and APAC Corporate practice lead. Prior to this, he served at Ketchum Sampark, Good Relations India Limited (GRI) and a stint heading GCI, the PR Division of Grey Worldwide as its General Manager.
With over 20 years of communications experience, Moorthy has counseled clients across a broad spectrum of industries including financial services, aviation, telecom and technology, biotechnology and manufacturing. Some of his former clients include Tata SIA Airlines, Goldman Sachs, HSBC, The Blackstone Group, Citibank, Vodafone, Hindustan Unilever, Sony Entertainment Television, Hyundai, LG and Hyatt.