Animate Vikas Parihar image and FCB ulka logo (pdf file)
In a significant development, FCB India has appointed Vikas Parihar as President – Digital Integration. Parihar will drive digital transformation and business for the group, partnering individual CEOs, implementing global digital practices, providing strategic leadership for digital integration and paving the digital roadway for FCB India.
Parihar will be based out of Mumbai. He will report to Rohit Ohri, Group Chairman and CEO, FCB India.
With rich experience spanning over a decade, Parihar has led digital business and marketing for OgilvyOne Africa, Havas Worldwide India, Magnon\TBWA, Internet Moguls, Sofitel Luxury Hotels and Resorts India, Hinduja Interactive and Hotel Leela Venture Limited.
His experience ranges across numerous sectors including FMCG, Technology, Healthcare, Travel and Hospitality, Social Development, eCommerce, Consumer Durables and Electronics. He has lent his expertise to various brands, such as, Airtel Africa, Coca-Cola, Standard Chartered Bank, Care India, HCL Healthcare, Huawei, Microsoft Lumia, Jindal Steel and Power, Mercedes Benz India, UTV, Toshiba, Diakin, Turkey Tourism, TATA AIG, and more.
Parihar comes with a unique combination of skills ranging from a passion for business and numbers to strategy, creative, data and technology.
Commenting on the appointment, Group Chairman and CEO Rohit Ohri said, “FCB India has embarked on a cultural transformation journey 15 months ago. Digital transformation is a key part of this cultural transformation. I’m delighted to have Vikas on board to lead the digital transformation of FCB India. Our vision is to be a truly integrated ideas company. With his vast experience, Vikas will be a great partner to me in making this happen for FCB India.”
Speaking of his new role, Parihar said, “In today’s connected world, we need a creative agency which brings together big ideas, technology and data. These ingredients are key to create compelling and engaging personal experiences that help win more customers and make them more valuable. And, this is what I look forward to at FCB India”.