Toshiba India Pvt Ltd, the 100 per cent subsidiary of Japan’s Toshiba Corporation, has roped in Vidya Balan as brand ambassador. Choosing Balan as the face of Toshiba is in line with the company’s commitment to its India operations and the centrality of the company’s customer-focus credo.
The company has recently launched a new range of products spanning key product lines such as notebook PCs, LCD TVs, refrigerators and washing machines. The new products deliver new levels of value to Indian consumers, which would further strengthen Toshiba’s presence in the Indian market.
Yuzo Kato, Managing Director, Toshiba India, said, “With the launch of this new range of advanced technology products, we want to demonstrate to Indian consumers our long-term commitment to bring in the very latest products and technologies. We believe this step will give us a stronger, bolder presence in the Indian market, which is witnessing immense changes in lifestyles of Indian consumers.”
He further said, “We are particularly delighted to have Vidya Balan as the face of the Toshiba brand in India. We are extremely aware of the goodwill and regard she enjoys throughout the country across generations and regions. I have no doubt that Vidya’s charisma and magic would add to the appeal of our products and services in India.”
With these new strategies, Toshiba is targeting revenues of $1 billion in India by 2015.