Top Story


Home >> Marketing >> Article

Vidya Balan to lend her charm to Toshiba as brand ambassador

Font Size   16
Vidya Balan to lend her charm to Toshiba as brand ambassador

Toshiba India Pvt Ltd, the 100 per cent subsidiary of Japan’s Toshiba Corporation, has roped in Vidya Balan as brand ambassador. Choosing Balan as the face of Toshiba is in line with the company’s commitment to its India operations and the centrality of the company’s customer-focus credo.

The company has recently launched a new range of products spanning key product lines such as notebook PCs, LCD TVs, refrigerators and washing machines. The new products deliver new levels of value to Indian consumers, which would further strengthen Toshiba’s presence in the Indian market.

Yuzo Kato, Managing Director, Toshiba India, said, “With the launch of this new range of advanced technology products, we want to demonstrate to Indian consumers our long-term commitment to bring in the very latest products and technologies. We believe this step will give us a stronger, bolder presence in the Indian market, which is witnessing immense changes in lifestyles of Indian consumers.”

He further said, “We are particularly delighted to have Vidya Balan as the face of the Toshiba brand in India. We are extremely aware of the goodwill and regard she enjoys throughout the country across generations and regions. I have no doubt that Vidya’s charisma and magic would add to the appeal of our products and services in India.”

With these new strategies, Toshiba is targeting revenues of $1 billion in India by 2015.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow