Top Story


Home >> Marketing >> Article

Video: Pre- & post-analysis of activations is must

Font Size   16
Video: Pre- & post-analysis of activations is must

exchange4media spoke to Lloyd Mathias, Director, Green Bean Ventures, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what he had to say on what event and activation agencies in India need to do to be more meaningful to clients, how activities can be measured in absence of a proper metric system, expectation of marketers from agencies today and how marketers also need to respect agencies and treat them as partners and embrace experiential...

Tags EEMA India EEMAGINE 2012 Lloyd Mathias Green Bean Ventures

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...