With the Indian financial budget around the corner, various industry verticals are anticipating some welcome changes to take place in 2013. While the wait is still on, marketing experts are hoping that the budget is a favourable one. Only if the budget shows the possibility of growth, the industry of glamour will pick up well once again.
Having said that, marketing experts believe in 2013 there are five trends that will shape up the business:
• Digital media will accelerate
• Consumer choices will be more pronounced
• Emergence of Gen Y
• Traditional media will continue to remain marketer’s first choice
• Consumer advocacy will gain importance.
Brands that will understand these trends and strategise according to their category needs will sail smooth.
In a conversation with exchange4media, Ajay Kakar, Chief Marketing Officer, Aditya Birla Group - Financial Services; Anuradha Aggarwal, Sr VP, Brand Communications, Insights & Online, Vodafone India; Chandramouli Venkatesan, Executive Director – Snacking, India & Strategy, South Asia & Indo-China, Cadbury India (Kraft Foods); Gayatri Yadav, Executive Vice President Marketing and Communications, Star India; Arun Srinivas, Vice President, Skincare and Make-up, HUL; Mayank Pareek, Chief Operating Officer (M&S), Maruti Suzuki India; Anil Dua, Sr. Vice President – Marketing and Sales, Hero Motocorp; and Sujit Ganguli, Head Marketing, ICICI Bank share their expert views on how 2013 is likely to look for the business of marketing